Let’s practice the Design Thinking Process!

THE CLIENT: CITYMAPPER

  • Users already have all their information on the app, they will neither need to login nor enter any data when paying/checking-out.
  • There are no security issues and other limitations. The focus is on finding a quick and user-friendly solution for the users.

THE METHODOLOGY: DESIGN THINKING

  • What problem are you solving? This one has already been explained previously: add a feature to Citymapper in order to avoid public transport users to buy their tickets by different channels.
  • Who is your audience? It targets anyone with a smartphone who uses an urban transport mode or a public one to get around a city.
  • Who is your client’s competition? Citymapper’s competitors are Google Maps, Transit, Moovit and the local transport apps.
  • What’s the tone/feeling ? The app is easy to understand and convenient to use, the navigation is playful, and the information seems relevant for each option displayed.
  • Buy all the tickets needed for the overall trip directly in the app
  • Filter between the fastest, the most economical or the most chosen trip (useful if you’re a tourist for example and you don’t know which way to choose, take the one which is most chosen in average) before payment
  • Select the quantity of tickets to buy
  • Choose between several in-app payments
  • Generate a QR Code as a valid transport ticket (and save it your wallet for offline use)
  • Send an email to collect your QR Code (you can print it if you want) and your receipt
  • And more generally but less relevant in this specific case: create a universal Citymapper pass for all transport modes covered in the app (Citymapper card?), you charge money on it and you can use it everywhere Citymapper is available!

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Former Marketing and Communication Manager, learning a new job in UX UI Design !

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Julie Drouillard

Julie Drouillard

Former Marketing and Communication Manager, learning a new job in UX UI Design !

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